Once upon a time (okay, not too long ago), a sales executive with a passion for barbecue wanted to whip up a batch of baked beans. Almost every recipe he found called for ketchup. And since he only used the best ingredients, this barbecuing businessman searched high and low, near and far, for a ketchup that would better his beans. Unfortunately, every jar and bottle he tried added more sweetness than flavor.
Unable to find a ketchup he could use in the kitchen (something that balanced natural tomato flavor with sweetness and spice) our hero started playing around with his own concoction. He was determined to create a tomato ketchup that could actually enhance his cooking — something that would make his food taste better instead of just making it redder and sweeter.
It took him years to get the recipe just right. But when he finally did, he found that by using better tomatoes, apple cider vinegar from a purveyor down the road, and the perfect amount of individually-sourced spices and seasonings, he’d not only created a more superior ketchup, he’d created a ketchup that was greater than the sum of its parts.
And the more he refined the flavor profile, the more he realized that his ketchup wasn’t just great in baked beans. His friends and family couldn’t get enough of this versatile condiment for their fries and burgers, but it also worked in a wide variety of recipes that called for perfectly balanced tomato flavor — from braised meat to grilled fish and vegetable stir fry.
Before he knew it, the barbecuing businessman had become The Ketchup Chef and Fine Vines® Artisanal Ketchup was born. It wasn’t long before he started playing with adding other flavors to this ketchup — flavors that would complement and quickly transform everyday meals into more interesting culinary experiences. With just a scoop of his black truffle variety, he could turn a standard meatloaf into an elegant dinner. With a coffee-flavored ketchup, he could even make a damn good Bloody Mary.
Fine Vines® Artisanal Ketchup wasn’t just a better ketchup, it had become a time-saving secret ingredient with a distinct color and flavor that ultimately led to more delicious, more interesting meals. (Of course, with its rich, velvety texture, it’s still perfect for fries.)